Role: Product design/UX / Concept, Information Architecture, Interaction Details: Team of 4 | February 2018
Together with Adidas Amsterdam, I have worked to develop a concept which would help the company shape the next generation of customer experience in retail, with the help of new digital technologies.
In the last few years, Adidas has become a leader in leveraging digital channels to promote and sell their products. They’ve become a top brand by harnessing various innovative ways to incorporate digital technology into their overall marketing strategy. Adidas uses technology to fuse a customer’s online and offline experiences.
Research and trends
Most of those changes are driven by consumer demand. Customers crave personalised experiences, and companies are sprinting to deliver them. But this idea of constant transformation can present a seemingly insurmountable challenge for companies that are struggling in today’s complex business environment.
The next generation of shopping experience
The solution is called Adidas Experience and can be found in Facebook Messenger.
Features of the Chatbot
Similar to the offline interaction or what an app could offer, the chatbot is answering to simple questions to locate a store, or is even facilitating a new way of buying products.