Brand identity – BOHO Makerskwartier The Hague

Since June 2014, the Haagse Makers are located in the Boekhorststraat with De Kleine Werkplaats - an open project space to work on Hague Makers, but also intended as a makers' space in the center of the city. The Boekhorststraat was chosen despite the trend to develop creative collection buildings on the outskirts of the city, we have chosen to be right in the center. This is an inspiration for other (potential) makers and encourages collaboration and connection.

ClientBOHO - Makerskwartier The Hague
DateApril - June 2016
Linkhaagsemakers.nl
Category, , ,

Project Background

De Boekhorststraat was once an important shopping street – “once, when the tram was going through it”, and when “the Vroom and Dreesman were still there”. In recent years, the Boekhorststraat is mainly that unknown street that you sometimes cycle through on the way to the station.

This Old Center – the area between and around the Paviljoensgracht, Zuidwal, Brouwersgracht and Prinsegracht, is now an inward-looking area that suffers from vacant space and stories about how it used to be better. Would not it be nice that the Hague Maker Community brings life into the brewery here? The Herderinnestraat, Looijerstraat, Hamerstraat, Spijkermakerstraat, Brouwersgracht are all streets with a makers’ past.

Problem statement

There are various maker-spaces in The Hague, which host groups of makers that collaborate with each other to different extend within these spaces. But these spaces do not have a shared identity that would represent the maker movement of The Hague as a community, which members create their products in collaboration and shared expertise with other like-minded individuals. The makers’ need to define and communicate clear identity of maker community of The Hague to makers themselves, so that it is clear who they are and where they belong to.

Challenge

How might we create a place identity that meet all makers’ needs and make them feel part of the community?

Process

Solution

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