Role: Product designer, UX/UI / Information Architecture, Visual Design, Testing Details: Team of 2 | September 2016 - March 2017
FunkyBottles redesigns the concept of “water bottles”, transforming ordinary products into self-expression accessories. Their focus is to promote a healthier alternative to plastic bottles, educate on environmental issues, and support sustainable consumption. Their ambition is to offer products that can reflect the true nature of someone’s personality – expressed through art.
- Provide an intuitive navigation to the shop
- Focus on product pages that convert
- Integrate native e-commerce of the target audience (based in Western-Europe)
Besides the home page, which was supposed to attract most conversion, the shop is very minimalist. The products can be filtered by the design category and can be sorted by price.