Role: Product Designer, Product Owner / Research, Information Architecture, Testing Details: Team of 4 | September 2018 - October 2018
The Municipality of Amsterdam has set the ambitious goal to be leading the energy transition in the Netherlands and in Europe. To achieve this, Amsterdam will be natural gas-free, will invest heavily in clean energy generation, greatly reduce its energy need and realise emission-free mobility – this requires collaboration with citizens and partners of the city.
The local innovation in the energy transition lacks clear direction, is fragmented and often invisible. In order to speed things up and achieve their ambitions, they have to organise the way to innovate in the energy transition domain. In short, they want to streamline innovation.
- Provide a library of tools & assets that innovators can use
- Describe present and future challenges of the municipality
- Be meaningful to the community so people change their social behavior
- Connect the community of Amsterdam’s innovators to work together
Interviews with industry experts
What are the elements of a framework that streamline innovation and facilitate collaboration among innovators – including the citizens, the City of Amsterdam and organisations – to accelerate the city’s effective energy transition?
One of our main insights from talking to experts and potential users is that being part of a community is an important aspect for all our interviewees. Getting in touch with people in the real world is essential. A repeated frustration was not being able to find relevant information easily, which is why we need to find a way to enable users to quickly browse through content and intuitively find what they are looking for.
Dutch energy transition
Analyzing the long-term system effects of various Dutch energy systems, there were not given much attention, they were rather explored only superficially. If we take the problems of the energy transition chain one by one, Kemp R. et al states that firstly, “the problem” that is approached shall be initially described and leave no room for interpretation. Moreover, there is limited knowledge of “cause-and-effect” designs for long-term.
“A form of interactive governance is needed, concerned with expressing long-term aims and the management of transition processes.”
According to Pranis E. et al, engaging citizens in sustainability is most effective when the issues that affect the personal live, the environment and the communities are identified. The majority of the users were willing to join actions if the solutions are presented – particularly the youth see themselves as “change agents” when they have opportunities to plan, take decision or evaluate projects.
Streamline the innovation
In order to create an intuitive experience and to incorporate the features in the concept, we have divided the website in five main sections: Feed, Projects, Meetups, Community, Library. The feed contains the activity and inspiration which motivates the user to get engaged and the projects: meetups, community section and library – filling the needs of the innovators and push forward the projects to reach the common goal.
The general simplified user flow showed how to classify the categories of users on the platform, and to differentiate the access between the classes. The delivered iterations concluded in four different user flows of the value proposition features of the service: super-search, profile creation, idea submission, project proposal.
The final design