Role: Product designer, UX/UI / Research, Information Architecture, Visual Design, Testing Details: Team of 2 | September 2018 - March 2019
Innovating Society started as a reaction to the rapid growth of the economic sector in IT. The value of the business comes from being able to do things 4 times faster and better than separated – starting by doing market and user research, defining requirements, based on which innovative ideas are born.
The interviews were held with proxy users and the interviews helped in shaping not only the business model, but also the sitemap and the user-flow of the website. Below is one category of the users.
- Present a diverse range of services, minimum 10
- Attract a mixed range of target users
- Connect the visual identity with the one from social media platforms
The design of the website had around three iterations. The first versions of the website were good in terms of content, but too bold in terms of style. In the beginning, this was very close to the original branding, but later one, the UI became more minimalist.
As mentioned previously, the final design resembled the original branding items and colours, but became more friendly in terms of space and white-space.