In 1999, the company is certified as dairy in Suceava as S.C. Tudia LLC whose main activity is the manufacture of dairy products and cheese. The factory is located 50 km from Suceava, in the town Gramesti, in the North, being designed and developed in the best way to ensure the best level of quality for their products.
The rebranding project of Tudia Lactate marks the 20th years anniversary of the company. Tudia Lactate wanted a fresh image of their goods that would express a complete identity across their products and at the same time, it would keep parts of their old packaging to resemble their origins, easy to be identified by their customers.
The logo of Tudia Lactate was very recognisable by the shape, colors and the contrasting letters. For the new logo, the shape and the colors were reimagined and the tagline (that is copyrighted) was made less obvious. Mirrored, the line “Afacere de familie din 1999” is used for the anniversary version.
The main colors of Tudia Lactate are exactly the ones that were used in the old branding, but with a slightly change of tone. Most of them are connected to a product line (e.g. “Afumat”) and one color is attributed to more products, at the same time.
The fonts are a combination of playful, classic and bold characters, which are used in various situations. Atlantic Bentley is the main font which is used to express the personal messages, and Bebas Neue is mainly used for titles. Helvetica is the main font used