Role: UX/UI / Research, Information Architecture, Visual design, Testing Details: Team of 2 | September - November 2018
In 1999, the company is certified as dairy in Suceava as S.C. Tudia LLC whose main activity is the manufacture of dairy products and cheese. The factory is located 50 km from Suceava, in the North of Romania, being designed and developed in the best way to ensure the best level of quality for their products.
The rebranding project of Tudia Lactate marks the 20th years anniversary of the company. Tudia Lactate wanted a fresh image of their goods that would express a complete identity across their products and at the same time, it would keep parts of their old packaging to resemble their origins, easy to be identified by their customers.
The inspiration for the new design comes from the fields of Bucovina plain and the rich cultural and historical heritage of the region. More than this, the characters are inspired from Nicolae Grigorescu’s paintins “Tarancuta” and “Ţărăncuţe (De la fântână)” and the national traditional costumes. The main design of the illustrations on the labels is the iconic Bucovina landscape which includes the land, farms, cows, carriages, and animals.
- Simplify the about section
- Maximise navigation accessibility for both consumers and distributers
- Resemble traditional motives, as well as the new branding
Doodling & Wireframing
Development of the website
The website had to be implemented with WordPress, as the company was already using this platform before. In order to do so, a systematic approach was taken to create the theme. The website contains four pages and it was created with the main scope of presenting the new products.